Tony Jewtushenko is the founding and present chair of the XLIFF TC as well as the director of R&D for Product Innovator (www.productinnovator.com), a Dublin, Ireland-based consultancy that provides product management, process improvement, localization, and internationalization services to software companies. During his 23-year career, Tony was a key contributor to dozens of releases of successful commercial software products, including Lotus 1-2-3 and Notes, Oracle JDeveloper, and iDS. His multinational work and life experience spans USA, Europe, Middle East, and Asia.
Much time, energy, and commitment are required to develop and sell successful
software products and Web-based services. Most products of this type are
initially developed for a specific language and locale (e.g., U.S. English).
To maximize return on investment, products can be customized so they may be
available to the largest possible market - the global market. This
customization process is known as localization.
Localization includes not only translation of the displayed text, but also
adaptation of a product to comply with a country's cultural and legal
practices. Examples of cultural conventions include date/time formats, postal
address formats, font sizes, appropriateness of colors, numeric or currency
formats and symbols, culturally appropriate icons or graphics, etc. The
diversity of software platforms and technologies means that tools and
technologies that... (more)
Tony Jewtushenko is the founding and present chair of the XLIFF TC as well as the director of R&D for Product Innovator (www.productinnovator.com), a Dublin, Ireland-based consultancy that provides product management, process improvement, localization, and internationalization services to software companies.
David Lucas
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